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REDEMPTION was founded in 2013 by Bebe Moratti, Daniele Sirtori and Vanni Laghi. Friends extend date and share the same passion for choppers, the three partners set themselves the goal of creating a brand, but above all a lifestyle that combines fashion, motion and philanthropic commitment. The DNA of the brand is very close to the couture with sophisticated looks from the Rock’n’Roll references to constitute a timeless and contemporary wardrobe. The REDEMPTION woman flirts with the chic biker codes making her own some cult items like the Perfecto leather jacket, carry-over head of the collections that she interprets with personality and sensuality. Always. The 100% Made in Italy production is entrusted to the savoir-faire of highly specialized companies and laboratories, able to offer excellent quality craftsmanship and to guarantee superior service to its customers. Today REDEMPTION produces and distributes two prêt-à-porter collections per year presented in the Paris fashion week. The Accessories line includes shoes and bags, belts and scarves but also a capsule collection of glasses conceived and produced in partnership with JPlus. The first REDEMPTION COUTURE collection was unveiled in January 2017 on the occasion of the Parisian Couture week. The brand is distributed in the most exclusive stores including Maxfield Los Angeles, Ikram Chicago, Montaigne Market Paris, Biffi and Antonioli Milano. Bebe Moratti, current creative director of the collections, is also the photographer and the art director of the advertising campaigns REDEMPTION. In support of their creed, transforming commercial power into social progress, REDEMPTION supports a number of charitable associations by donating 50% of its profits and participating each year in fundraising organized by AMFAR in Cannes during the film festival